Audi Co-Hosts New, Underground Exhibit on the Lower East Side

Audi has been working with Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) over the last year to explore synergies between motion, mobility and design. This collaboration has presented an exhibition at NYC's visionary LowLine Park.

"[Open through September 27, 2012], Experiments in Motion concludes a year-long dialogue on mobility and represents a radical new way of collaboration between a corporation and a research institution," explains Loren Angelo, GM, Brand Marketing, Audi of America.¹

In total, nine different GSAPP students showed off their talent in Experiments in Motion. Each focused on the future of urban mobility. Not surprising given Experiments in Motion is not a standalone exhibit; but rather part of the Audi Urban Future Initiative.

What can we expect to see in this exhibit? Let us give you some insight… One installation offered audiences a truly unique ground-up glimpse of every subway station in Manhattan via a 1:1500 scale replica.

Audi's and GSAPP's ultimate goal was to challenge people to think differently about their metropolitan environments and open the door to innovative opportunities worth exploring on a real-life scale. At the same time, Audi and GSAPP also wanted to use the exhibit as a platform to celebrate intelligence and emerging talent.

It seems they did both. And, while we personally did not have the opportunity to attend, we think it's quite refreshing to see an automaker taking such a holistic, on- and off-road, view of scalable transportation alternatives for the future. If you did have the fortune of seeing Experiments in Motion live, please leave Jim Ellis Audi Marietta a comment telling us your thoughts. And, if you're interested to see what the Audi Urban Future Initiative comes up with next, be sure to stay tuned. Our new and used Audi dealership serving Marietta and Atlanta is committed to keeping you informed.

Source: ¹http://www.audiusanews.com/pressrelease/3129/1/audi-columbia-university-gsapp-present-experiments-motion-exhibition