The global marketing and communications gurus at Strategic Vision have just announced this year's Total Quality Index. The winners - drum-roll, please- in the Near-Luxury and Luxury segments are the 2012 Audi A8 and A4 sedans.
Strategic Vision notes the innovation of the A4 & A8 as winning attributes. According to a recent press release, "If innovation is strong, especially such that customers can say they 'love it', when referring to the product, then perceptions of quality will be greatly (positively) influenced."1
The firm is also careful to point out that total quality (i.e., innovation) carries much more clout among new car buyers than total problems. The press release explains, "With all the manufacturers being in such traditional quality proximity (counting problems only), there is little question that those car manufacturers who offer rich and impactful, intuitive, motivationally designed cars [i.e., Audi] will have the advantage going into the future."2
Interested in learning exactly what innovations drove survey participants to report the 2012 Audi A8 and A4 sedans as delivering the best quality within the luxury and near-luxury car segments?
Swing by Jim Ellis Audi Marietta today. Proudly serving discerning drivers from Marietta, we're happy to share complete specs, compare models and arrange test drives. And to add an exclamation point to our claim that Audi is committed to delivering innovation, we'll show you the new 2013 Audi A8 and A4. They promise all of the quality, or should we say innovation, the 2012 models do and then some. That's one thing you always count on… the ride with Audi only get more exciting. The only question is: Can you handle it?
Source: 1,2http://www.autoblog.com/2012/08/30/volkswagen-again-named-tops-in-total-quality-survey-by-strategic/
