2015 Audi A3 to Lead the Charge Against German Auto Rivals

These days, it seems like all anyone in the automotive industry can talk about is the upcoming Audi A3 and all the competition that is stacking up around it. The Audi A3 is a four-door sedan that will start at a relatively low price point and will go on sale sometime in early 2014. This model is being referred to as an entry-level vehicle that will appeal to drivers who don't yet have the means to purchase a S6.

It seems like the pool of young aspirational drivers looking for entry-level luxury is constantly expanding, and it is safe to say that more than one automaker are going to want a piece of the action. Right now, it appears that Mercedes is going to present the biggest challenge as that company pans on releasing their entry-level CLA model at the same time.

When asked if Audi was worried about all of this competition, the President of Audi of America, Scott Keogh, commented, "We have a screen that's as thin as an iPhone, fully retractable coming out of the dash, made of magnesium - a stunning piece of engineering. What they put on? You can debate it, but it's basically just a rubber piece screwed on a screen, and the screen's just sitting on the dash…"¹

Here at Jim Ellis Audi Marietta, we certainly believe that the new and stylish A3 will reign supreme. You can learn more about the upcoming A3 or any other new Audi model currently in our inventory, then please take the time to stop by our showroom located at 171 Cobb Parkway S Marietta, GA. Our knowledgeable staff is always ready to take you for a test drive and answer any questions you may have.

Source: ¹http://business.time.com/2013/10/28/audi-and-mercedes-are-playing-chicken-over-affordable-luxury-cars/#ixzz2j2ARESRk