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Audi Ranked Best in Service Repair Satisfaction
New J.D. Power Study says...
March 18, 2015 | Herndon, Virginia
Audi rose to No. 1 in customer satisfaction with service repairs and in fixing vehicles right the first time!
Audi has worked to emphasize the service experience for customers
The ranking marks seven years of strong progress in the customer satisfaction survey
Audi of America rose to the No. 1 rank of any brand in the U.S. market in customer satisfaction with service repairs, and in fixing vehicles right the first time, in the closely watched J.D. Power Customer Satisfaction Index that was released today.
The brand’s rise to the No. 1 ranking in both of those important service criteria underscored the significant and steady gains that Audi and its U.S. dealers have been making in this increasingly important area of experience for vehicle buyers and owners.
The strong showing by Audi in the 2015 CSI extended a seven-year period of strong progress from the rank of No. 19 in 2008. Audi rose to Nos. 12 and 13 for 2009 through 2011, then to the No. 6 rank for 2012 and 2013... then to Np. 2 this past year!
From the CSI study, Power makes a huge trove of deeply detailed data available only to its syndicated clients, which includes essentially every automotive brand.
In this data, the top-performing areas where Audi out-indexed its closest competitive set in the most recent J.D. Power index were led by “fairness” of the repair charges, followed by “knowledge of the service advisor,” “helpfulness of the staff at pickup” and “thoroughness of work performed.”
This data also showed that Audi enjoyed its biggest advantage in customer satisfaction, compared with its closest competitors, among the most prized and most demanding demographic in today’s luxury market: Generation Y. Audi also enjoyed a significant edge over its competition with the “pre-boomer” generation of luxury auto buyers.
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