New Audi A6 Creative Campaign Highlight Revolutionary In-Car Connectivity

 
In order to get drivers excited about the new 2016 Audi A6, the automaker has recently announced its plans for a new creative campaign. This promotion series will highlight all the great new things about the A6, from performance to quality engineering.

According to Audi, the new Audi A6 Creative Campaign will feature an array of ads, including two new TV commercials. Building on the company's new tagline, "Challenge All Givens," Audi is looking to redefine what you think you know about the automotive industry.

"'Challenge All Givens' captures the spirit the brand has lived by for well over a century," said Loren Angelo, Director of Marketing for Audi of America. "Audi has always believed that to move the world forward, we must challenge convention. This is evident in our engineering breakthroughs as well as our attention to design, none of which have ever adhered to status quo."

Two new spots titled "Drones" and "Teenager" will highlight the A6's incredible in-car connectivity. This new level of technology features MMI Navigation, touch displays, voice-control, a new Infotainment platform, and even a wireless hotspot. With all of these innovations, it's no wonder Audi is unveiling a new creative campaign. We at Jim Ellis Audi in Marietta can't wait to see it!