Audi Races Ahead of BMW for Laser Headlights

 

A few months ago, BMW announced that it would be adding laser-powered headlights as an option to its new i8 plug-in hybrid. Audi, however, doesn’t want BMW to win, so it has vowed to be the first automaker to get laser headlights to the market.

"Thanks to our efficient technology transfer, we will be the first car brand to put laser light into production" said Ulrich Hackenberg, Audi's technical development chief, at the…

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Audi A3 Eligible for 2 World Car Awards

 

The World Car Awards have announced the candidates for its handful of prestigious awards, including World Car of the Year, World Luxury Car, World Performance Car, World Green Car, and World Car Design of the Year.

The winner of each award will be chosen at the upcoming New York Auto Show taking place April 18th - 27th. We're especially interested in the Audi A3, which has been nominated for two of the categories…

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Exploring the New Audi connect®

There's a new Audi coming to join the ranks and we here at Jim Ellis Audi Marietta couldn't be more excited for it. It's the 2015 A3 but that's not the only good news: along with its arrival is the debut of the new Audi connect® system, sure to make driving entertainment and connectivity easier and more accessible than ever before. Take a look at the video below for more details…

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Spying on the 2015 Audi TT – New Pictures

 Somewhere on Germany’s back roads, World Car Fans' spies snapped a picture of the new 2015 Audi TT; and boy, are we glad they did. It saves us from having to wait an entire month for more news and views of the model set to be revealed at the Geneva Motor Show.

World Car Fans' picture is the best one we at Jim Ellis Audi Marietta have seen of the new TT. It's wearing barely any camouflage.

Audi did give us a look-see at the vehicle's cabin with its 12.3-inch display screen and climate control knob…

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Audi R8 V10 Leads the Way in 2014 Rolex 24 Hours at Daytona

The Audi R8 V10 returned to the iconic 2014 Rolex 24 Hours at Daytona as the Official Safety Car for its second year in a row.

With more than 50% of its parts and components being shared with the R8 LMS that competed at the inaugural race of the TUDOR United SportsCar Championship, the production R8 features exceptional performance that no doubt made it the best-suited car to lead the field.

It’s got a…

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Audi TDI Clean Diesel Engines Performance Perks

Do you recall in December when we talked about Audi TDI clean diesel engines? There's nearly 100 percent less sulfur than old diesel (97 percent to be exact), and we also told you that there's reduced diesel particulate emissions, but the question remains: what about the performance of the vehicle?

In that department, you also have nothing to fear. We've already debunked the myth about the price of diesel being too expensive…

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Audi's "Big Game" Commercial

Just last week we did a blog called "Audi's Super Bowl Commercial Is about What?" If you missed it, give it a quick read, here. Basically we were just trying to figure out what in the world Audi's Super Bowl commercial could possibly be about. We knew it involved a scary looking dog called a "doberhuahua", but we just had no clue how they would tie that in with luxury cars.

But now…

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Audi chronicles their time on the track

It's been a good long while since we had some racing news to send your way here at Jim Ellis Audi Marietta, and we're not quite sure why that is. After all, when you've got a coupe like the 2014 Audi R8 on your lineup, one would think that's all we'd be talking about. And if you're at all unfamiliar with Audi's history on the track, it's high time you started getting familiar.

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Audi Impresses at CES 2014

Picture this.

You're driving through a loaded parking garage and really struggling to find a spot. You've seen a couple open spots, but you had to pass them up because they were just a little too tight (don't you hate that?). Well we're happy to announce that Audi has been working on some incredible technology that will allow you to, believe it or not, park your car in those tight spots…

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