NYT Smitten With Audi TT Sportback Concept

The New York Times recently sang the praises of what it called "one of the hits of the 2014 Paris Auto Show."  They were referring to the Audi TT Sportback concept, the latest and most stunning sample of the TT line. 

Its design-aspects were certainly not ignored.  But that has been the hallmark of the TT line since its inception.  At the Paris show, an Audi board member was quoted as saying, "With the TT…

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The Audi Q3 Drives Up A Wall

With 220 horsepower, 207 lb.-ft. of torque, and a spacious, comfortable interior, the Audi Q3 has a lot going in its favor. A recent video shows the Q3 can also defy gravity to get into a tough space. Watch this astounding video below.



While the video is merely a stunt, we hope Audi isn't far from completing a car that can park itself with that amount of creativity. Still, there are lots of…

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Audi Matrix LEDs: Illumination by Luxury Lightsaber

It seems like every automaker and their mother are putting out some form of adaptive headlights these days. While this is all well and good in our eyes, it seems like the competing systems are lacking one very important thing: precision. Apparently Audi has noticed this, too, so they've engineered the Matrix LED system to compensate.

In a way, the Matrix LED lighting system acts like an illuminating lightsaber directly tied to The Force…

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Once Again, Audi is on the Move

The new Audi lineup doesn't seem to stand still for very long. That being said, when you've got access to all of that expertly-tuned automotive performance, would you really want to remain idle? Nah, we didn't think so.


Furthermore, we're glad that R&D team consistently raises the bar, especially when it means we see concept looks like the one that was unveiled at the Paris Motor Show on October 2…

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Exploring the Safety Features of the 2015 Audi S8

If you've been keeping tabs on our blog here at Jim Ellis Audi Marietta, then you may likely recall our post from last month, in which we profiled the 2015 Audi S8.  Since we simply couldn't cover it all in one shot, we return today with more information about our favorite full-size sedan.


There is one critical aspect of the S8 we didn't get to discuss last time: its comprehensive safety suite…

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New Audi Hybrid Technology Provides Huge Jolt Upward in Efficiency

If the electric vehicle (EV) race was the story of the tortoise and the hare, Audi would be the tortoise and every other automaker would be the hare. Audi has been taking the slow and methodical approach, and it’s allowed them to come up with great new technologies like the new 48-volt electric system, which will be deployed in two prototypes. That new technology seeks to improve acceleration and efficiency in slightly hybridized versions…

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